Medina Seto Law Group

(415) 872-9051

Medina Seto Law Group is a plaintiffs’ law firm based in San Francisco and serving clients throughout California representing plaintiffs in personal injury, wrongful death, commercial litigation, insurance bad faith and environmental tort lawsuits. 

A core foundation of Medina Seto Law Group is its proven dedication to each and every one of its clients.  We serve as general counsel for many businesses throughout the Bay Area.

Rowena C. Seto, Founding Attorney


Office:   415.851.9887
Facsimile: 415.851.9882

Rowena Seto has many years of litigation experience, and has handled numerous cases at both the state and federal court levels.  She was previously a partner at one of the largest defense firms in the nation, where she practiced for over a decade.  In that capacity, she successfully defended myriad cases on behalf of defendants, including individuals, corporations and insurance companies.  Ms. Seto previously practiced at two other defense firms in California, as well as at a nonprofit legal aid organization where she represented low-income California residents and fought to prevent unlawful evictions and foreclosures on their behalf.  She also represented victims of domestic and sexual violence under the Violence Against Women Act.

Ms. Seto has successfully litigated commercial disputes, personal injury and wrongful death lawsuits, insurance bad faith litigation and environmental/toxic tort lawsuits.  She has also fought for, negotiated and obtained favorable settlements for numerous clients. 

Ms. Seto has also represented several businesses as their general counsel for years, guiding them through a variety of issues that undoubtedly arise in most businesses, such as personnel/employee issues, contract interpretation, enforcement of contractual terms, debt collection and disputes that arise with other businesses.

In her representation of insurance companies, Ms. Seto successfully handled many insurance coverage disputes and insurance bad faith cases on their behalf.  She is pleased to now be representing insureds. 

With her years of success and experience on the defense side and in representing defendants and insurance companies in lawsuits, Ms. Seto gained extensive insight on the inner workings of insurance companies, defendants and defense counsel.  She brings that unique perspective and invaluable expertise to her practice now representing plaintiffs. 


University of California, Davis School of Law

Juris Doctor, 2004          
U.C. Davis Law Review, Articles Editor

Moot Court, Participant
Asian Pacific American Law Students Association, Member

Pitzer College, The Claremont Colleges, California

Bachelor of Arts, Environmental Policy, 2000
Bachelor of Arts, Political Science, 2000

Collegiate Publications: “Environmental Justice: Investigating Allegations of Unequal Protection in Hazardous Waste Management Under RCRA and CERCLA” and “Recycling Wastewater in Southern California”

 Select Publications and Presentations          

Speaker: Association of Labor Professionals’ Seminar: Case Law Update – Penalties and Labor Code Section 5814; March 16, 2006

Speaker/Panelist: U.C. Davis Law Review Symposium: Immigration and Civil Rights After September 11: The Impact on California; April 2, 2004

Law Journal Article: Selling the Pharm: The Risks, Benefits, and Regulations of Biopharmaceuticals.  27 Environs 443 (2003)

Law Journal Article: Can Culture Replace Race?  Cultural Skills and Race Neutrality in Professional School Admissions (co-author, Dr. Adela de la Torre).  38 U.C. Davis Law Review 2 (2004)       


            Ms. Seto is proficient in Cantonese.

582 Market Street, Suite 306
San Francisco, CA 94104
Phone: (415) 851-9887
Fax: (415) 851-9882
Toll Free: (877) 217-3810